On the contrary, from what the BBC have actually said I think it's clear that they do understand what is going on in "the media world" and that this inevitably means a shrinking market share for them, and that a new funding model is needed -- this has been clearly stated several times, most recently in their last report about the future of the BBC. The problem they have is a bit like democracy -- the existing license fee model is bad, but all the alternatives that have been proposed are worse... ☹️ You could also say that one reason that more and more people "don't agree with BBC views and output" is that they prefer partisan/biased output which agrees with their viewpoint, rather than (relatively) impartial output which doesn't** -- they're retreating into their unverified online channels for information which they share with other like-minded people, because they're right and everyone else is wrong, sadly encouraging division in society. For obvious reasons here's not much the BBC can do to encourage people back from this position, they can't turn themselves into another popular/populist news channel full of bias and lies like GBNews or the Daily Wail, and certainly can't compete with the likes of YouTube and other social media platforms where more and more people get their news/entertainment from nowadays, and where there is zero checking of whether what is published is true or not... ☹️ ** Smelly and his posts are a perfect example of this...