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Also 10% discount if you can link a second account (i.e. £9 for unlimited calls and texts for two phones, monthly contracts). You can add 1, 2 or 4GB data per month at £1 per GB, with a refund pro rata if not used. Additional data available out of contract at £1 per GB.

I remember reading that many years ago US tobacco lobbyists, when trying to minimise the significance of a published correlation between smoking and lung cancer, publicised a statistic that 95% of people who had died in air crashes had eaten pickled onions in the previous year.