I understand from someone who used to work for Ford, that they never made much profit from selling Fiestas. They made money from PCP contracts, their dealers made money from servicing them, and Ford made money by selling their dealers spares. The problem for Ford, is that people tend to buy the same brand when they replace their car, or trade up to a larger model. Existing Fiesta users who lease theirs on a PCP contract, will find, when it runs out, that Ford cannot offer a like-for-like-sized replacement, and so are likely to switch to another brand that does offer a car of similar size. Not everyone needs, or can afford, a car larger than a Fiesta.
