Fortunately not true overall, though if there's any individual outlets which are proving problematic I'd like to know about it.
You can go to www.abc.org.uk and check our respective news-stand sales if you like. (Very roughly, WW sells 17,000 copies per month, CB sells 13,000. Subscription numbers are largely equal for the two titles, so the difference is almost entirely single-copy sales.) I've been to a couple of WHSs recently (Banbury, Reading) that have actually sold out of WW, but that's quite a nice problem to have.
On the adverts front, I know we have a lot of ads but it doesn't actually mean we have any less editorial. Typically we run 75pp of editorial a month, which is easily the match of the other magazines and twice what WW had when it started. One of the differences between us and CB/C&R is that we run all our editorial together, whereas the others intersperse it with adverts. That means we get a big chunk of 40 or so pages before you get to the start of the editorial.
Last time I asked here, people said they actually preferred it that way, but we're always happy to listen to suggestions. Same goes for the magazine in general - let me know what you'd like to see.
cheers
Richard
editor, WW