Hi Macerator,
I'm sorry to hear you had such a bad experience with Bluewater, from what you're saying it seems our experience was almost identical. The bit about specification sums up perfectly how they operate. In order to get customers they will promise (and sign under as well) anything you ask for. However, when it comes to execution, you could be unpleasantly surprised that they didn't do what you asked for. It happened to us as well, and even though we had everything in writing they didn't care. That was the fact that shocked me most, all of a sudden having things in writing didn't mean anything. As you said, with Bluewater you aren't getting “truly bespoke” boat, you are getting "Dave's boat".
We also spent loads of money, time and effort to address the issues (some of them quite serious, check my previous posts if you're curious) with the brand new boat as Bluewater wouldn't do a thing about them, they just didn't care. We now also receive complements and people ask who build her, and as an answer I'm giving them "made up" boat builders name as there is no chance I will help Bluewater to get credit. We were also considering legal steps but we've been advised that due to their financial situation (they already had county court judgement against them) it was quite risky and we decided not to.
BTW Please feel free to get in touch!