I've been keeping out of this one, because some people will never have any truck with the waterway magazines (or, often, "the media" in general) and I'd rather spend my time producing a decent magazine than arguing endlessly. But there are a few things here that need pointing out. I'll apologise in advance if this post seems a bit over-combative, but this is my job and I take it very seriously!
"Do they get anything for testing boats? Is it oh yes come and hava an expensive lunch and a lot of booze and a short cruise and here is a nice freebie?" No. Simply no.
Both of the boat reviewers I've worked with (Emrhys at Canal Boat a few years ago, Graham here at WW) will only review good boats. They look at the boats (often at boat shows) before deciding to review that particular boat. If it's a bad boat then we don't waste six pages on it.
"I can give you mag title, month and page number for the semi trad that is really a trad". So do. If we've made a mistake I will hold my hands up to it and try to make sure it doesn't happen again. If it's one of the other three magazines, fine, then I don't want to be guilty by association.
"I have never seen articles on how to go about buying a boat, pitfalls to avoid, things to check". We ran exactly that in our June issue. We will be repeating the article (slightly shortened) every month from now on. We also publish, and publicise, the WW Annual and the Inland Boat-Owner's Book, both of which contain a lot of this advice.
"it will be interesting how they react to the latest rumours speculating about who's going to be the next two to go pop while still spending vast sums on advertising." I've not heard those rumours. I think it's possible to overstate how much we hear! If you're confident in them, post them here.
"short of carrying out credit checks and references on all advertisers I don't see they have much option." As mentioned in WW a few months ago, we do now actually request references for all new boat-building advertisers. We ask for: company registration number and registered address; details of all directors of the company; a bank reference; three trade references; and a draft copy of the contract they use.
"It is probably rapidly approaching the time where the methods involved in purchasing boats need to be overhauled and either a new voluntary industry wide code providing protection similar to that operated in the tourism industry by the way of ABTA or legislation under law is introduced like in some other countries." Agreed 100%. We have been lobbying behind the scenes for action for a while, and have a meeting arranged with some of the relevant authorities in the next month. I think we are probably doing as much as anyone to push this issue up the agenda.
"The procedure for getting a boat reviewed varies from magazine to magazine in some cases it is very related to advertising in effect book the adverts and they will look at a feature". Whether this is true for the other magazines I can't say, but it is certainly not the case at WW. (It also wasn't the case when I worked for Canal Boat a few years back.)
"I did once approach the biggest waterways magazine to get a review of a community boat we built with lottery funding for a Leeds based charity also with the intention of getting some publicity for the charity itself. I was told rather abruptly 'That this wasn't the kind of boat they would review because it was of no interest to their readers!'" If anyone here has been unnecessarily abrupt I can only apologise. I don't think that happened under my watch and I'd hope it wouldn't. That said, it's correct that we generally wouldn't do a standard review for such a boat - our readers are generally interested in buying new cruising boats, not community boats, and six pages on such a craft would be of little use to them. Where it would be relevant would be in the news pages or in our Boats & Pieces section. If you do anything like that again, let me know, and I'd be more than happy to consider it.
"we used to advertise with that magazine quite heavily but that stopped very quickly!" That should show you something. I wasn't aware (until now) that Ledgard Bridge didn't advertise with WW, never mind any reason for that. Whether or not you choose to advertise simply doesn't have any effect on what we write. (At present, it's financially immaterial anyway: we physically can't get any more advertising, or editorial, into the magazine. 180 pages is the maximum that our printers can handle for a saddle-stitched magazine.)
Obviously, I can only speak for WW editorial during the time I've been here (since last winter) - not for anything earlier, not for our advertising department, and not for any of the other magazines.
cheers
Richard
editor, WW