Years ago the outboard motor companies rated their units in several different ways. Horsepower off the crankshaft, horsepower off the propeller shaft, horsepower with different octane fuels, and on and on. Now it is off the prop shaft and ,I believe, Honda is the only company that will also use "Thrust".
Thrusters and windlasses do not have a shared "standard" as such. A couple of the companies are beginning to set the standard by using strain gauges in a test tank. The thrusters are mounted in a tunnel with propellers and run against one or more strain gauges. Both Side Power (in Norway) and Lewmar (Havant) allow visitors to see them.
Sometimes the tests incorporate a lever arm and lift weights.
It would be interesting to have a type of bollard pull but I do not see that happening. We have a tug boat builder very near and their finished boats must come in at a predetermined level on the bollard.
The lack of standards has allowed most of the thruster manufacturers to claim anything they want to. A few take it seriously.
It is much worse with windlass claims. The honest companies will actually pick up a given amount and rate how fast it happens before overheat. Some place the weight on a wood pallet and drag it across a warehouse floor and I heard of another that placed the weight in a shopping cart.
I am a bit prejudiced toward Lewmar as they have been the most open and honest of the of the four thruster companies we have delt with. I have been allowed to inspect the test equipment and get my nose right in the middle of actual tests.
I would love to be able to see BHP, IHP, amp draw, run time to overheat, decible level ect. on all thrusters but we are years from that.
In the mean time there really are some meaningful numbers if one knows where to look.