er, because I will be the one selling the beer at the show, so I will be stopping at Marlow*... and picking up about ten kegs so that happy show-goers can enjoy a nice cold pint on draught and don't have to stagger about in a field carrying a case of beer, I will have done the hard work for them (c:
Some money will be going to the brewery as they are a supplier, some will go to the owner of the Acorn Bar, and some will go to staff. Some may find its way into my pocket, but generally get paid in kind (the owner of the bar, who happens to be my ex-brother-in-law, has a vineyard a couple of miles up the road from Fawley Meadows and I do --occasionally-- sup glass or two of excellent English wine at his expense...). I generally do these events because, despite being really, really hard work, I enjoy it!
*actually Rebellion deliver - they are a truly stunning company to do business with, I cannot praise them highly enough!