Hello,
Thank you for your responses. The group will be along the lines of what Heat Exchanger Guy has described.
Market research is a tool used by companies in order to better understand the needs of consumers.The sole premise of the focus group is to canvass your opinions, good or bad, on the chosen topic. You can be assured that taking part in an interview will NOT result in any approach of a sales or promotional nature. Any and all information gained through the medium of market research is considered private and strictly confidential. For this reason, nothing you say or do in any market research event will be made directly attributable to you at any time after the research has taken place. Your thoughts and opinions will only be used anonymously, in accordance with the Data Protection Act 1998.
For more information please call the Market Research Society on 0207 490 4911.
www.mrs.org.uk
Or our website - www.researchopinions.co.uk
Many Thanks,