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New licence....old logo


frangar

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Just lost a couple of limbs paying for this years licence....quite amused to notice that the PDF you download to print out still has the old bridge logo on the header for the letter and on the licence itself....

 

So something electronic that would have been easy & cheap to rebrand hasn’t been done whilst much time, effort and I suspect a great amount of cash has been spent changing signs for no good reason...

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This is obviously what is meant by rolling out the new brand 'as and when', starting with new expensive signs and banners at strategically significant places, and ending up with the cheapest - namely the digital image on licences.

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Licenses are for boaters who have already heard of CRT so probably somewhere near the bottom of the pile for rebranding, more important to get highly visible signs updated that the general public are more likely to notice.

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19 minutes ago, Rob-M said:

Licenses are for boaters who have already heard of CRT so probably somewhere near the bottom of the pile for rebranding, more important to get highly visible signs updated that the general public are more likely to notice.

I understand where you're coming from, tho' the licences are visible on boats (generally)

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20 minutes ago, Rob-M said:

Licenses are for boaters who have already heard of CRT so probably somewhere near the bottom of the pile for rebranding, more important to get highly visible signs updated that the general public are more likely to notice.

CRT have done a great job alienating what could have been a group of core ambassadors with this rebranding....I think

not bothering to change the licence paperwork is just the last straw...it would have cost about £20 of someone’s time to change the pdf but shows that boaters are the bottom of the pile. 

  • Greenie 3
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