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The Dreamer

By The Dreamer
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Posted
Posted
1 hour ago, OldGoat said:

Who knows - everyone connected - now long since gone - but if you were in a meeting and wanted to think of a catchy handle to name a whizzy, simple tag for a new car (to counter Morris Garages -A -B- C, Jaguar, Alvis SP* etc) ??

Good thinking.

The cleverest use of initials in a car's name must have been by Citroen who, seeking a name for their futuristic luxury sallon in the (I'd guess) late 1950s, called it the "DS". In french, that's pronounced the same as "Déesse" which means "goddess".

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