CRT advertising

[Just Heaven]

Apparently the current 4 week run of TV adverts is costing £500k.

Is that a good use of their funds?

 

Steve

 

[Alan de Enfield]

4 minutes ago, Just Heaven said:

Apparently the current 4 week run of TV adverts is costing £500k.

Is that a good use of their funds?

 

Steve

 

If it results in the Government giving them their annual £50 million its a pretty good investment.

 

Without achieving several KPI's (of which public awareness is one) the funding is not granted.

[cuthound]

1 hour ago, Alan de Enfield said:

If it results in the Government giving them their annual £50 million its a pretty good investment.

 

Without achieving several KPI's (of which public awareness is one) the funding is not granted.

 

This ^^^^

 

In my opinion the inland waterways system needs every bit of help it can get if it is to survive in its current form.

[Heartland]

Has the adverts been on recently?. I do not recall seeing any after the emergency at Whalley Bridge.

 

Another thought is was the advertising campaign a success or was it a negative result. I heard of one comment going around that Mr Parry should have used the "Force" instead of calling in the RAF. It is remarkable what people think up! 

[matty40s]

22 minutes ago, Heartland said:

Has the adverts been on recently?. I do not recall seeing any after the emergency at Whalley Bridge.

 

Another thought is was the advertising campaign a success or was it a negative result. I heard of one comment going around that Mr Parry should have used the "Force" instead of calling in the RAF. It is remarkable what people think up! 

Well I tried to watch Mykaskins Pontythingy aqueduct video on youtube and was immediately assaulted by the Bibendum lite show.

[howardang]

55 minutes ago, Heartland said:

Has the adverts been on recently?. I do not recall seeing any after the emergency at Whalley Bridge.

 

Another thought is was the advertising campaign a success or was it a negative result. I heard of one comment going around that Mr Parry should have used the "Force" instead of calling in the RAF. It is remarkable what people think up! 

Ihave seen the advert at least twice since the emergency at Whalley Bridge. I wondered if they had paid inadvance for a number of showings and couldn't cancel it at short notice. It struck me at the time that it was very bad timing!

 

Howard

[MtB]

3 hours ago, Just Heaven said:

Apparently the current 4 week run of TV adverts is costing £500k.

Is that a good use of their funds?

 

Steve

 

 

Its background noise compared to what they are gonna have to spend on their dams now, I suspect.

 

 

[matty40s]

16 minutes ago, Mike the Boilerman said:

 

Its background noise compared to what they are gonna have to spend on their dams now, I suspect.

 

 

The sad thing is, most of the general public will not relate the advert to what's gone on in Whaley Bridge.

[WotEver]

52 minutes ago, matty40s said:

The sad thing is, most of the general public will not relate the advert to what's gone on in Whaley Bridge.

I agree that they won’t but why is that sad?

[Alan de Enfield]

34 minutes ago, WotEver said:

I agree that they won’t but why is that sad?

Its not sad at all.

It would be sad if the 'Public' actually related that the Reservoir and C&RT were linked and they would then have a true impression of the state of infrastructure and the poor management standards, who on national TV say - "we have plenty of money for maintenance" but don't seem to have any motivation to actually do any maintenance.

[Heartland]

I believe the press coverage for Whalley Bridge has frequently identified the CRT as owner of the dam, so the general public have been informed, but whether there is care, or concern, depends on the interest, I suppose. It might be relevant to those who live close to another dam.

Edited August 9, 2019 by Heartland

[zenataomm]

1 hour ago, Heartland said:

I believe the press coverage for Whalley Bridge has frequently identified the CRT as owner of the dam, so the general public have been informed, but whether there is care, or concern, depends on the interest, I suppose. It might be relevant to those who live close to another dam.

Nah, I doubt it.

We know who CRT are but the average Joe in the street doesn't.

Any day of the week the media will spray their reports with any of the following ...

 

AGO Attorney General’s Office 
APA Asset Protection Agency
BEIS Department for Business, Energy and Industrial Strategy
BERR Department for Business, Enterprise and Regulatory Reform
BIS Department for Business, Innovation and Skills 
CO Cabinet Office 
CxD Chancellor’s Departments (APA, DMO, GAD, HMRC, HMT, NS&I, OBR)
DCLG Department for Communities and Local Government 
DCMS Department for Culture, Media and Sport 
DCSF Department for Children, Schools and Families
DECC Department of Energy and Climate Change 
Defra Department for Environment, Food and Rural Affairs 
DE&S Defence Equipment and Support (part of MoD)
DETR Department of the Environment, Transport and the Regions
DExEU Department for Exiting the European Union
DfE Department for Education 
DfEE Department for Education and Employment
DfES Department for Education and Skills
DfID Department for International Development 
DfT Department for Transport 
DH Department of Health 
DIT Department for International Trade
DIUS Department for Innovation, Universities and Skills
DMO Debt Management Office
DPCP Department of Prices and Consumer Protection
DPM Deputy Prime Minister
DTLR Department of Transport, Local Government and the Regions
DVLA Driver and Vehicle Licensing Agency (part of DfT)
DWP Department for Work and Pensions 
ERG Efficiency and Reform Group (part of CO)
FCO Foreign and Commonwealth Office 
GAD Government Actuary’s Department
HCS Home Civil Service (all civil servants in UK, Scottish and Welsh governments)
HMRC Her Majesty’s Revenue and Customs 
HMT Her Majesty’s Treasury 
HO Home Office 
IPA Infrastructure and Projects Authority (part of CO and HMT, successor to the MPA)
Law Law officers (AGO, Office of the Advocate General for Scotland)
MoD Ministry of Defence 
MoJ Ministry of Justice 
MPA Major Projects Authority (part of CO)
NAO National Audit Office
NHS National Health Service
NICS Northern Ireland Civil Service
NIO Northern Ireland Office
NS&I National Savings and Investments
OBR Office for Budget Responsibility
ODPM Office of the Deputy Prime Minister
ONS Office for National Statistics
PM Prime Minister
Scot Scotland Office
SG Scottish Government
UKREP United Kingdom Permanent Representation to the European Union
Wal Wales Office
WG Welsh Government
Acronym Definition
ACSES Annual Civil Service Employment Survey (ONS dataset)
AME Annually Managed Expenditure
AO/AA Administrative officer/administrative assistant (civil service grade)
API Application Programming Interface
AR Annual Report
BUD Budget
CAME Capital Annually Managed Expenditure
CDEL Capital Departmental Expenditure Limit
CSPS Civil Service People Survey (Cabinet Office dataset)
DEL Departmental Expenditure Limit
EO Executive officer (civil service grade)
FoI Freedom of Information
FTE Full-time equivalent
G6, G7 grade 6 and grade 7 (civil service grade)
IfG Institute for Government
IFRS International Financial Reporting Standards
IT Information Technology
MoG Machinery of government
NGO Non-governmental organisation
OSCAR Online System for Central Accounting Reporting
PAC Public Accounts Committee
PASC Public Administration Select Committee
PESA Public Expenditure Statistical Analyses
PSE Public Sector Employment (ONS dataset)
Q (Q1 etc.) Quarter
QDS Quarterly Data Summary
RAG Red – Amber – Green (rating scheme)
RAME Resource Annually Managed Expenditure 
RDEL Resource Departmental Expenditure Limit
SCS Senior Civil Service
SEO/HEO Senior Executive Officer/Higher Executive Officer (civil service grade)
SR Spending Review/Spending Round
SRP Structural Reform Plan
TME Total Managed Expenditure
WGA Whole of Government Accounts
WMI Workforce Management Information
 

Even if you read the name and not the acronym most of them are non descriptive of who they are or even what they do, especially the yellow one.