and many successful (and otherwise) businesses start off with a total first venture failure...
Starting a business:
1. Get your business model set down in black & white.
2. Cost it fully, absolutely every cost.
3. Work out the throughput you need to make a decent profit.
4. Does your catchment area have the ability to provide & sustain that throughput?
5. Ok, it so far it passes with flying colours.
6. Ask yourself, "Why hasn't anybody else done it?" Don't move on until you have a convincing answer.
7. Ask yourself what changes to circumstances could kill the business.
8. Ask yourself how dependant the business is on you personally. If Covid took you offline for 4 weeks, would the business survive?
9. Ask yourself what particular skill or ability makes you the one for this business.
9.5 Ask yourself what aspect of the business excites you and could be distorting your judgement.
10. Ask how easy would it be for somebody to copy and compete with your business.