From Marketing Week Website.
P&O Cruises has launched an advertising campaign to distance itself from the still under-fire P&O Ferries business, as its own brand health continues to decline.
The firm published a full page advert in several daily newspapers on Friday 25 March, supported by a short film running on social media and broadcast video-on-demand platforms.
In both formats, the campaign aims to clarify that P&O Cruises is not affiliated with P&O Ferries and is part of an entirely separate company. P&O Cruises is owned by leisure travel firm Carnival Corporation, whereas P&O Ferries is owned by shipping and logistics business DP World.