I feel you are getting weighed down with the word warranty.
Its not so much the warranty that's the issue, as the lack of any sound business proposal.
You are using words like "Our aim is to provide an alternative coating system to traditional dated methods. A coating that is many times that of it competitors at reasonable costs".
Thats all fine, but it's words.
Narrowboaters as a group tend to be very conservative and with much shallower pockets than our salty water cousins.
For a number of reasons, there is a hardcore which will never move away from the cheaper "blacking" alternative, no matter what you say. However, there is a strata within that group, who will spend the money if it makes commercial sense.
How much better is it than 2-coat epoxy and how does the cost compare.
We currently have to dock every four years to touch up the scrapes. From what I'm hearing, your product needs the same attention. So it comes down to ease of application and coating costs. Correct me if I'm wrong.