Not neccesarily, this kind of market research takes place all the time. In the last year I took part in one for Saros Research (Go and register on their site) which was about selling on Ebay. We arranged a time and met in Birmingham, I turned up, gave them my name, they gave me an envelope with £50 cash and said "we'll call you through soon, help yourself to drinks and food while you wait".
They called us through, about 6 or 8 in the group, we answered questions in an informal group discussion for an hour and a half (with another plate of food and drinks in front of us!) and then went home and never heard anything back, no "now we need you to..." or "would you be interested in".... the only thing I have heard back is invitations to more research events.
Personally if I were a boat owner, I'd take them up on this offer, If you're in doubt just make sure they give you the cash before you start your "interview".