Hi Kitman,
There's no shame in posting the truth, it's a rare commodity these days!
Your tale reminds me about when I was in business. I used to spend around £12K a year on advertising my comapany through various media outlets, one being Yellow Pages. As usual, once a year they would send one of their voluptuous young reps (that was just the men) around in an attempt to pursuade me to upgrade my advertising space and yes, there was always that exlusive offer included in the package.
This particular rep offered me 'first page' advertising in my specialist area of the book if I were to take a half page insert. As business was becoming increasingly competitive, I agreed, but only upon the gurantee that I would be first in line, especially as my company name began with an 'A'.
When the book was published, I was astounded to find that my insert was not first but sixth in line. I immediately contacted the publishers demanding an explanation. Their smug answer was that they were not allowed to give anyone order of preference, regardless of the space designated, or, any alpha-numeric order.
When I scrutinised the first ad in the book on my business area, I noticed tiny little numbers that were printed around the border of the copy insert. These numbers began with noughts and 1's and obviously had some sort of impact on priority placement. Still, after reporting my findings to the publishers, they denied being complicit in any wrong doing.
From their reaction and more importantly, the ineffectiveness of my advertisement, I stopped my fee payment of £6,000. As you would expect from such a respectable company, they threatend me with no end of legal action to recover their money, but failed miserably.
I wonder whether my findings, regarding the tiny border numbers, had any sway upon their reluctance to pursue the case further. I never advertised with Yellow Pages again and their underhand tactics ironically encouraged me to develop my own web site, that in turn, created more enquiries than I'd ever had with 'paper' advertising.
Mike